Business and Management (Data Analytics & Digital Business) BSc (Hons)

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.<br/><br/>This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.<br/><br/>Your core modules will cover:<br/><br/><br/>- business data analytics<br/><br/><br/>- information systems<br/><br/><br/>- business applications development<br/><br/><br/>- technology advisory practices<br/><br/><br/>- project management.<br/><br/><br/>You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:<br/><br/><br/>- international strategy<br/><br/><br/>- marketing<br/><br/><br/>- organisational behaviour<br/><br/><br/>- operations<br/><br/><br/>- entrepreneurship<br/><br/><br/>- human resource management<br/><br/><br/>- accounting.<br/><br/><br/>You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.<br/><br/>Throughout your studies, you will:<br/><br/><br/>- explore the interdisciplinary nature of business<br/><br/><br/>- apply the skills and knowledge you learn to current business problems<br/><br/><br/>- study the emerging challenges facing global markets. <br/><br/><br/>Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).<br/><br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-data-analytics-and-digital-business