Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.
This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.
You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
- marketing communications
- digital marketing
- brand...
Develop the marketing expertise to succeed in the rapidly changing world of business with our BSc Business and Management (Marketing) degree.<br/><br/>This flexible course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications.<br/><br/>You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:<br/><br/><br/>- marketing communications<br/><br/><br/>- digital marketing<br/><br/><br/>- branding theory and practice<br/><br/><br/>- consumer behaviour<br/><br/><br/>- optimising marketing performance.<br/><br/><br/>As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.<br/><br/>Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:<br/><br/><br/>- international strategy<br/><br/><br/>- organisational behaviour<br/><br/><br/>- operations<br/><br/><br/>- entrepreneurship<br/><br/><br/>- data analytics<br/><br/><br/>- human resource management<br/><br/><br/>- accounting.<br/><br/><br/>You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.<br/><br/>Throughout your studies, you will:<br/><br/><br/>- explore the interdisciplinary nature of business<br/><br/><br/>- apply the skills and knowledge you learn to current business problems<br/><br/><br/>- study the emerging challenges facing global markets.<br/><br/><br/>**Choose BSc Business and Management (Marketing) at Henley Business School**<br/><br/><br/>- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.<br/><br/><br/>- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.<br/><br/><br/>- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).<br/><br/><br/>**Flexible study options**<br/><br/>After the first year of your BSc Business and Management (Marketing) degree, you will have the option to transfer to any of our other specialist pathways:<br/><br/><br/>- BSc Business and Management (Accounting)<br/><br/><br/>- BSc Business and Management (Entrepreneurship)<br/><br/><br/>- BSc Business and Management (Data Analytics and Digital Business)<br/><br/><br/>- BSc International Business and Management<br/><br/><br/>- BSc International Business and Management with a Modern Language<br/><br/><br/>Alternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.<br/><br/>All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.<br/><br/>**A focus on employability with BSc Business and Management (Marketing)**<br/><br/>We are passionate about developing your personal skills alongside your business acumen.<br/><br/>Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
10/2024
Campus
Main Site
Provider Details
Codes/info
Course Code
NN25
Institution Code
R12
Points of Entry
Year 1
A levelA,B,B UCAS TariffScottish HigherA,A,B,B,B Access to HE DiplomaD:30,M:15 International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDD Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)H2,H3,H3,H3,H3 GCSE/National 4/National 5GCSE Maths B (or 5), English Language or English Literature B (or 5). GCSE Physics or IT B (5) is acceptable in lieu of GCSE Maths. Pearson BTEC Level 3 National Diploma (first teaching from September 2016)DD The Pearson BTEC Level 3 National Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or BTEC Level 3 National Extended Certificate. OCR Cambridge Technical DiplomaDD The Cambridge Technical Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or Cambridge Technical Introductory Diploma. OCR Cambridge Technical Extended DiplomaDDD Scottish Advanced HigherA,B,B Cambridge International Pre-U Certificate - PrincipalD3,M2,M2 Extended ProjectWelsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)A B The Advanced Welsh Baccalaureate Skills Challenge Certificate will be accepted in lieu of one A Level at the grade achieved. Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)D,D,D The Pearson BTEC Level 3 National Extended Certificate can also be accepted when taken alongside other acceptable level 3 qualifications e.g. two A levels or a BTEC National Diploma. OCR Cambridge Technical Introductory DiplomaD,D,D The Cambridge Technical Introductory Diploma can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma. Pearson BTEC Level 3 National Certificate (first teaching from September 2016)OCR Cambridge Technical CertificateOCR Cambridge Technical Extended CertificateD,D,D The Cambridge Technical Extended Certificate can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma. T Level |
Find more courses from University of Reading with our undergraduate course search.
14
Jun, 2024
Undergraduate Open Day
15
Jun, 2024
Undergraduate Open Day
12
Oct, 2024
Undergraduate Open Day
Request More Information
Request Information Request Information
Any questions about a specific university or course? Request some information and find out everything you need to know.
Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2024/25 | Year 1 | |
EU, International | £22,350 | 2024/25 | Year 1 |
Order Free Prospectuses
The ideal way to read about detailed course information is with a university prospectus. Request a FREE prospectus and learn more about this course today.