Psychology and Artificial Intelligence with Foundation Year

About the course

The BSc Psychology and Artificial Intelligence combines the scientific study of human behaviour with cutting-edge developments in computing, data science, and machine learning.

You will explore how biological, cognitive, and neural processes shape behaviour, alongside the social, developmental, and environmental influences that affect how people think and act.

You will build a strong foundation in core areas of psychology while developing expertise in artificial intelligence, machine learning, and data science. By integrating these disciplines, you will learn how to analyse complex data, understand computational systems, and apply psychological insights to real-world challenges.

Throughout this course, you will:


• Apply psychological theory to real-world and technological contexts



• Explore behaviour from biological, cognitive, developmental, and social perspectives



• Develop skills in AI, machine learning, and data analysis



• Build research, analytical, and problem-solving skills



• Gain experience through practical work and industry engagement



Why this course

• Ranked in the top 15% universities in the world (Times Higher Education Young University Rankings 2024)

• Top 8 in England for undergraduate student satisfaction (National Student Survey 2024)

• Top 3 modern university in London (Complete University Guide 2025)

How you’ll learn

You will learn through:

• Lectures and seminars that introduce key psychological and business concepts

• Workshops and case-based learning that apply theory to real-world business challenges

• Practical sessions and laboratory work using specialist psychology equipment

• Assessments including essays, lab reports, portfolios, presentations, and case studies

• Academic support through tutorials and feedback to support your development

You will also have access to digital learning resources to support your independent study and research skills.

Future opportunities

A degree in Psychology and Artificial Intellegence opens up a wide range of career opportunities across both scientific and technological fields. Graduates may go on to pursue roles such as:


• Scientific research and teaching in psychology, in academic or laboratory settings



• Further study to become a specialist psychologist, including clinical, educational, forensic, health, sport and exercise, counselling, or occupational psychology



• Roles in data science, health science, and health services research



• Careers in science communication, public engagement, or scientific publishing



• Positions in the computing industry, such as software engineer, data scientist, machine learning engineer, or systems analyst



Facilities

You will have access to specialist facilities that support both psychological research and digital marketing learning.

• Psychology laboratories with EEG, eye-tracking, and brain stimulation technologies

• Access to marketing and data analysis tools used in industry

• Computer labs for analytics, campaign development, and research

• Dedicated teaching and collaborative learning spaces

These facilities support your academic development and help you apply psychology and digital marketing knowledge with confidence.

Roehampton offers something genuinely distinctive: a supportive campus community in Southwest London, combined with the opportunities of one of the world's great cities. It's the perfect balance, giving you access to exciting career opportunities, world-class culture and industry connections, alongside a real sense of belonging.

Students choose from a wide range of undergraduate subjects, taught by expert academics with real-world experience built in. With a thriving Students' Union, competitive sport and a campus that feels like home, there's a rich life beyond the lecture hall too.

Live where everything happens. With on-campus halls, affordable prices and bills included, you’ll enjoy a hassle-free place to call your own - while stepping straight into a friendly, ready-made community. Plus, Roehampton is ranked the best-value student accommodation in London (Monzo), so you get more for your money.

With generous scholarships, bursaries, and a dedicated commuting bursary, Roehampton is committed to making sure finance is never a barrier. Whatever your background or responsibilities, Roehampton is designed to help you thrive.