Fashion Marketing with Management Bachelor of Arts (with Honours) - BA (Hons)
Course Overview - Fashion Marketing with Management Bachelor of Arts (with Honours) - BA (Hons)
Summary:
Fashion is not just about what we wear. It is about how brands connect with people, cultures and ideas.
On this course, you will explore the business of fashion within a creative environment. You will examine the global retail landscape, understand how trends shape decision making, and learn how brands respond to changing consumer expectations.
You will study areas such as fashion consumers and community, digital marketing, buying merchandising and licensing and visual communication. Alongside this, you will develop the ability to...
Summary:
Fashion is not just about what we wear. It is about how brands connect with people, cultures and ideas.
On this course, you will explore the business of fashion within a creative environment. You will examine the global retail landscape, understand how trends shape decision making, and learn how brands respond to changing consumer expectations.
You will study areas such as fashion consumers and community, digital marketing, buying merchandising and licensing and visual communication. Alongside this, you will develop the ability to think strategically and communicate ideas in ways that engage audiences and build brands.
Through industry insight and real world projects, you will gain the skills to shape the future of fashion marketing, from sustainable practices to luxury and lifestyle sectors.
Key features of the course:
Learn in industry standard studio spaces that support creative and strategic thinking.
Develop your communication and visualisation skills, essential for storytelling, brand development and consumer engagement.
Work on live projects, interdisciplinary collaborations and real world case studies.
Engage with industry professionals, diverse communities and international networks throughout your studies.
Benefit from strong industry links, with opportunities to learn from guest speakers and work on company set briefs.
Student support:
You will be supported by industry experienced academic, technical and research staff who understand the demands of the sector.
Your learning is shaped by insight from industry partners, helping you build a skill set that reflects the needs of a fast changing global market. You will also have access to wellbeing services, peer support and careers guidance within a welcoming and creative community.
Further information:
BA Fashion Marketing with Management is a three year full time course based at Winchester School of Art. You can choose to extend your degree with a year abroad or a year in industry.
The course offers the option of accreditation with the Institute of Data and Marketing and is linked with UKFT and the British Fashion Council.
Find out more on our course page.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
2027-09-20
Campus
Winchester School of Art
Application Details
Provider Details
Codes/info
Course Code
A23-C92
Institution Code
S27
Points of Entry
Year 1
Entry Requirements
A level
Offers typically exclude General Studies and Critical Thinking.
UCAS Tariff
Not accepted
Scottish Higher
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4" We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3 of which 18 credits must be at Distinction and 27 credits at Merit.
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 4/C)
Scottish Advanced Higher
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact Admissions for more information.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
Distinction, Merit in the BTEC National Diploma plus B in an A level, or Distinction, Distinction in the BTEC National Diploma plus C in an A level.
International Baccalaureate Diploma Programme
Pass, with 28 points overall with 14 points at Higher Level. Applications where Higher Level subjects have been studied without the full Diploma, will also be considered on a case by case basis. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
WJEC Level 3 Advanced Skills Baccalaureate Wales
BBC from three A levels or BB from two A levels and C from the Advanced Welsh Baccalaureate Offers typically exclude General Studies and Critical Thinking.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
Distinction, Distinction, Merit in the BTEC National Extended Diploma.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
Distinction in the BTEC National Extended Certificate plus BC in two A levels, or Merit in the BTEC National Extended Certificate plus BB in two A levels.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
Not accepted
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| EU, International | £0 | 2026/27 | Year 1 | |
| Channel Islands, England, Northern Ireland, Wales, Scotland, Republic of Ireland | £10,050 | 2026/27 | Year 1 |
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