Marketing with Placement Year BSc (Hons)
Course Overview - Marketing with Placement Year BSc (Hons)
Summary
Marketing today blends creativity with data, technology and strategy. At Southampton, you will explore how digital innovation and insight come together to shape how organisations connect with their audiences.
This degree is accredited by the Institute of Data and Marketing (IDM), giving you a recognised edge as you prepare for a career in the sector. You will explore areas such as big data, digital marketing and generative technologies, while learning how to combine them with core marketing principles and techniques, to drive meaningful transfo...
Summary
Marketing today blends creativity with data, technology and strategy. At Southampton, you will explore how digital innovation and insight come together to shape how organisations connect with their audiences.
This degree is accredited by the Institute of Data and Marketing (IDM), giving you a recognised edge as you prepare for a career in the sector. You will explore areas such as big data, digital marketing and generative technologies, while learning how to combine them with core marketing principles and techniques, to drive meaningful transformation.
Ranked 11th in the UK for Marketing (Complete University Guide 2026), Southampton offers a learning experience shaped by industry relevance and real-world application. In your third year, you will complete a paid placement, giving you the chance to apply your skills in a professional environment.
Key features of the course
• Take your learning into the workplace with a paid placement year - Gain valuable industry experience and build your confidence in a professional setting.
• Gain hands-on experience - Design and run a live digital campaign for a real business, applying your learning to real challenges.
• Learn from industry - Engage with marketing professionals and guest speakers, gaining insight into current trends and practice.
• Use industry-standard tools and devise creative approaches - Work with modern marketing software and platforms to develop relevant, in-demand skills.
• Build a balanced skill set - Combine digital marketing and data-driven approaches, with core, transferable marketing knowledge, that drive impactful and meaningful change, where profit puts positive outcomes for people and planet first.
Student support
Your Personal Academic Tutor (PAT) will support you throughout your time at Southampton, offering guidance on your studies, career planning and wellbeing. You will also have access to a range of academic and pastoral support services.
Further information
Graduates from Southampton Business School earn an average salary of £34,100 within 15 months of graduating (Graduate Outcomes 2022 to 2023, published 2025).
We also offer a variant of this course with a study abroad year instead of a placement year, giving you the opportunity to gain international experience alongside your degree.
Course Information
1 option available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
14/09/2026
Campus
Main Site - Highfield Campus
Application Details
Provider Details
Codes/info
Course Code
N500
Institution Code
S27
Points of Entry
Year 1
Entry Requirements
UCAS Tariff
Not Accepted
Scottish Higher
We normally consider applicants who offer at least 1 Advanced Higher. Applicants presenting with only Highers will be considered on a case by case basis. Where Highers are taken over two years it might be expected that higher grades are achieved, particularly in any specific subjects required. For example, S5 – S6 (2 years): AABBB (A in specific subject) or S6 (1 year): ABBBB (A in specific subject). Unless a more advanced level (Higher or Advanced Higher) is specified in the stated entry requirements, all applicants will be required to have achieved a pass in Mathematics and English at Standard Grade, Grade 3 or National 5, Grade C, the equivalent of GCSE Grade C/ Grade 4
Access to HE Diploma
D:45,M:0,P:0
60 credits with a minimum of 45 credits at Level 3, of which all must be at Distinction Offers typically exclude Social Care/Healthcare pathways.
International Baccalaureate Diploma Programme
36
Typical offer: Pass, with 36 points overall with 18 points at Higher Level and grade 4 at SL in Analysis and Approaches or Applications and Interpretation. International Baccalaureate Career-related Programme (IBCP): Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD
DDD in the Business BTEC National Extended Diploma. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
H1,H1,H2,H2,H2,H2
All applicants would be required to have achieved a grade of O4 in Mathematics and English, the equivalent of GCSE Grade C/ Grade 4.
GCSE/National 4/National 5
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B). A grade 5 in mathematics (in the new reformed GCSE's) can be accepted if an applicant has grade B in A levels Maths, Physics, Economics
Pearson BTEC Diploma (QCF)
DD
DD in the BTEC Diploma plus A grade from one A-level. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Extended Diploma (QCF)
DDD
DDD in the Business BTEC Extended Diploma. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
DD
DD in the BTEC National Diploma plus A from one A-level. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
OCR Cambridge Technical Diploma
DD
OCR Cambridge Technical Diploma in Business is accepted if combined with one suitable A level with grade A. If your OCR is not in Business, we strongly suggest you contact us before applying.
OCR Cambridge Technical Extended Diploma
DDD
If you are studying an OCR Cambridge Technical Extended Diploma in Business then this is accepted and we strongly suggest you contact us before applying if you are studying a different subject.
Scottish Advanced Higher
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education. Please see the University of Southampton’s Curriculum for Excellence Scotland Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge International Pre-U Certificate - Principal
D3,D3,D3
D3, D3, D3 in three Principal subjects Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer.
Extended Project
A
The University of Southampton values the Extended Project Qualification. If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A-level offer: AAB plus grade A in the EPQ
Pearson BTEC Subsidiary Diploma (QCF)
D
D in the BTEC Subsidiary Diploma plus AA from two A levels. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)
D
D in the BTEC National Extended Certificate plus AA from two A levels. BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
OCR Cambridge Technical Introductory Diploma
D
OCR Cambridge Technical Introductory Diploma in Business is accepted if combined with two suitable A levels with grade A's. If your OCR is not in Business, we strongly suggest you contact us before applying.
OCR Cambridge Technical Certificate
Not Accepted
AQA Level 3 Technical Level (720 glh)
DD
DD from the Technical Level in Business (Marketing) only and must be combined with an A level, grade A to be considered.
A level
WJEC Level 3 Advanced Skills Baccalaureate Wales
A
AAA from 3 A levels or AA from two A levels and A from the Advanced Skills Baccalaureate Wales.
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Fees and funding
| Region | Costs | Academic Year | Year | |
|---|---|---|---|---|
| England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,535 | 2026/27 | Year 1 | |
| EU, International | £24,400 | 2026/27 | Year 1 |
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