Business and Marketing Management BA (Hons)

**Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.**<br/><br/>BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing. <br/><br/>The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches. <br/><br/>The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Study at the University of Sunderland, a top 40 UK university (Guardian University Guide 2025). Join a vibrant community of over 20,000 students across their four campuses in Sunderland, London, and Hong Kong.<br/><br/>Sunderland's portfolio of industry-inspired courses and placement opportunities will equip you with the knowledge and skills to excel in your chosen field. They've also fostered a supportive environment where you can build your confidence, make lasting friendships, and establish a network of professional connections.<br/><br/>Sunderland take pride in their top-quality facilities, inclusive culture, and ever-evolving city by the sea. But they’re most proud of you. Your accomplishments and the paths you forge after graduation are the true testaments to their success. After all, supporting you to achieve your full potential is what truly matters, right?<br/><br/>Make it happen at the University of Sunderland.