Business Management (Digital Business) BA (Hons)

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.<br/><br/>We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.<br/><br/>You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.<br/><br/>Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.<br/><br/>Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.<br/><br/>There is a global shortage of digital skills, so the demand for graduates who possess them is high.<br/><br/>Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries. <br/><br/>Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing. <br/><br/>Westminster was ranked number 1 in the UK for work-based learning (Forage UK University and Educator Awards 2023) and shortlisted for Best Entrepreneurial Initiative at the London Higher Awards in 2024. They were awarded TEF Silver in the 2023 teaching excellence framework. They have been rated Silver for Student Experience and Student Outcomes, indicating a very high standard in these areas.