Business Management (Digital Business)

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Westminster is a global university in London with a supportive and welcoming community of over 19,000 students from over 160 countries. With over 190 career‑focused courses taught using industry‑standard facilities, Westminster helps you feel ready for the world of work. Build your confidence and develop skills in specialist workshops, labs, galleries, studios and other collaborative spaces, including Zone29, a new building dedicated to career and enterprise success.

Zone29 is your gateway to practical support, designed for networking, collaboration, and innovation. Whether you want to ace your job hunt, gain new experiences, or turn your idea into a thriving business, Zone29 will help you step into your future with confidence. This is where you can explore work opportunities, find out more about studying, volunteering or working abroad, and so much more. You can attend advice sessions, build your digital capabilities or tackle live projects with industry partners. Whatever your ambitions, Westminster helps you build the skills you need to get ahead.