Business Management (Marketing) BA (Hons)

Technological advancements continuously create new marketing channels and trends, prompting businesses to seek insights from marketing experts.

This is why marketing and advertising consistently rank among the fastest-growing industries worldwide. Marketing is inherently data-driven. The industry relies on market research, consumer insights, databases, information systems, digital communications, advanced geo-demographic segmentation, and a deep understanding of buyer psychology.

In this dynamic degree program, you will explore every aspect of marketing to prepare you for professional roles across the industry. The curriculum is regularly reviewed to stay current with the rapid changes in this field.

Additionally, you will have the chance to apply your learning to real-world marketing practices through:

Switch 23: Our state-of-the-art digital marketing lab is designed to replicate a creative agency, providing you with hands-on experience.
Field trips and project-based work: Previous students have studied tourism marketing in Paris and developed marketing campaigns to promote the Tower of London.
Real-life case studies: You will work on tasks based on actual projects, such as creating a marketing plan to launch a small independent hotel.
Past graduates have found successful employment as management, marketing and advertising trainees, brand managers, market research assistants and in public relations.

Our course is designed with input from a range of industry professionals from sectors, including retail, public relations, marketing, pharmaceuticals, government and the NHS.

Westminster is a global university in London with a supportive and welcoming community of over 19,000 students from over 160 countries. With over 190 career‑focused courses taught using industry‑standard facilities, Westminster helps you feel ready for the world of work. Build your confidence and develop skills in specialist workshops, labs, galleries, studios and other collaborative spaces, including Zone29, a new building dedicated to career and enterprise success.

Zone29 is your gateway to practical support, designed for networking, collaboration, and innovation. Whether you want to ace your job hunt, gain new experiences, or turn your idea into a thriving business, Zone29 will help you step into your future with confidence. This is where you can explore work opportunities, find out more about studying, volunteering or working abroad, and so much more. You can attend advice sessions, build your digital capabilities or tackle live projects with industry partners. Whatever your ambitions, Westminster helps you build the skills you need to get ahead.