Digital Marketing BA (Hons)

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

From day one, you’ll act as a co-producer, working with staff and industry professionals to shape both your learning experience and digital marketing content – whether fine-tuning existing video-editing skills during induction, managing our social media channels or tackling a live brief to improve traffic to a company website.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

Youll have the opportunity to tailor your course by choosing specialist option modules, covering topics like B2B marketing, Search Marketing and New Product Development.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

You could go on to work as a digital specialist in a marketing communications department in-house for an organisation, a creative agency or as a freelancer.

Westminster is a global university in London with a supportive and welcoming community of over 19,000 students from over 160 countries. With over 190 career‑focused courses taught using industry‑standard facilities, Westminster helps you feel ready for the world of work. Build your confidence and develop skills in specialist workshops, labs, galleries, studios and other collaborative spaces, including Zone29, a new building dedicated to career and enterprise success.

Zone29 is your gateway to practical support, designed for networking, collaboration, and innovation. Whether you want to ace your job hunt, gain new experiences, or turn your idea into a thriving business, Zone29 will help you step into your future with confidence. This is where you can explore work opportunities, find out more about studying, volunteering or working abroad, and so much more. You can attend advice sessions, build your digital capabilities or tackle live projects with industry partners. Whatever your ambitions, Westminster helps you build the skills you need to get ahead.