Digital Media, Public Relations and Advertising BA (Hons)

Our Digital Media, PR and Advertising BA is ideal for those who want to explore the commercial aspect of marketing communications and consumer culture. The course has been designed to prepare you for the fast-changing media and communication industries and digital media roles of the future. You’ll become a highly skilled media professional who can create and share messages professionally across any digital platform, to truly connect with an audience. <br/><br/>The course starts with a shared first year, where you will study alongside students on the other Digital Media BA pathways in Media Production, Communication and Journalism. Together you’ll study the broad principles of digital media to produce a portfolio of digital content, develop your research skills and gain a critical understanding of core academic concepts. You’ll gain skills in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. <br/><br/>At the end of your first year, you’ll have the choice to continue with Digital Media, PR and Advertising or change to another pathway on the course to reflect your interests and aspirations. <br/><br/>In your second and third year, you’ll build on your practical skills and conceptual insights. You’ll develop advanced digital production skills and learn to create and pitch strategies and content for different media platforms and contexts. These include multimedia formats, for a range of different audiences and organisational contexts and responding to client and employer objectives and briefs. <br/><br/>You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year or expand your educational experience by studying aboard between Years 2 and 3. 

The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries. <br/><br/>Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing. <br/><br/>Westminster was ranked number 1 in the UK for work-based learning (Forage UK University and Educator Awards 2023) and shortlisted for Best Entrepreneurial Initiative at the London Higher Awards in 2024. They were awarded TEF Silver in the 2023 teaching excellence framework. They have been rated Silver for Student Experience and Student Outcomes, indicating a very high standard in these areas.