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Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.
You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles...
Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.<br/><br/>You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.<br/><br/>Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.<br/><br/>Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.<br/><br/>You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.<br/><br/>You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries.
Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing.
Westminste...
The University of Westminster is a global university in London with a supportive and welcoming community of over 20,000 students from over 160 countries. <br/><br/>Students receive tailored support through personal tutors, mentoring from industry professionals and access to Zone29 - a nine-storey hub for enterprise and career success offering placements, events and one-to-one advice. You can also look forward to opportunities for UK and international travel and free perks like breakfast, gym membership and a wide range of student clubs to support your wellbeing. <br/><br/>Westminster was ranked number 1 in the UK for work-based learning (Forage UK University and Educator Awards 2023) and shortlisted for Best Entrepreneurial Initiative at the London Higher Awards in 2024. They were awarded TEF Silver in the 2023 teaching excellence framework. They have been rated Silver for Student Experience and Student Outcomes, indicating a very high standard in these areas.
3 Clearing options available
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
4 Years
Start Date
15/09/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
N552
Institution Code
W50
Points of Entry
Year 1
112
112 UCAS Tariff points from the Access course
112 UCAS Tariff points from the IB with English grade 4 HL, Maths grade 4. International Baccalaureate Career-related programme will be considered on a case-by case basis
DMM
GCSE minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English Language
D*D*
B,B,C
T levels – 112 UCAS Tariff points
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands | £9,535 | 2025/26 | Year 1 | |
EU, International | £17,000 | 2025/26 | Year 1 |
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