International Marketing

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools, and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic, and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Our comprehensive curriculum covers developing an international marketing strategy, global strategic management, managing brands, developing products, and implementing, coordinating, and controlling the international marketing effort. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency.

You’ll gain hands-on experience working on live client briefs from external marketers, analysing performance and customer research, as well as using relevant internet-based technologies for marketing. Previously, for example, students have worked on a project for a small brewery to develop a marketing plan to sell its designer ales from a mobile bus.

You’ll graduate with the knowledge, skills, and capabilities to pursue careers worldwide and with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

Westminster is a global university in London with a supportive and welcoming community of over 19,000 students from over 160 countries. With over 190 career‑focused courses taught using industry‑standard facilities, Westminster helps you feel ready for the world of work. Build your confidence and develop skills in specialist workshops, labs, galleries, studios and other collaborative spaces, including Zone29, a new building dedicated to career and enterprise success.

Zone29 is your gateway to practical support, designed for networking, collaboration, and innovation. Whether you want to ace your job hunt, gain new experiences, or turn your idea into a thriving business, Zone29 will help you step into your future with confidence. This is where you can explore work opportunities, find out more about studying, volunteering or working abroad, and so much more. You can attend advice sessions, build your digital capabilities or tackle live projects with industry partners. Whatever your ambitions, Westminster helps you build the skills you need to get ahead.