Marketing & Business BA (Hons)

Why choose this course?<br/>Our BA (Hons) in Marketing and Business prepares students for the challenges of the modern business world and strengthens and develops their broader personal and professional skills.<br/><br/>Students will:<br/>Discover how and why do we choose the things that we buy and what influences people when they choose goods or services.<br/>Explore the latest scientific thinking in areas including consumer behaviour, decision-making and advertising.<br/>Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’.<br/><br/>*This course is part of a subject area ranked top 10 in the UK for Satisfied with Teaching in the Business and Management subject area league table in the Guardian University Guide, 2025. <br/><br/>Key Course Features: <br/>Explores the latest scientific thinking in areas including consumer behaviour, decision-making and digital marketing.<br/>Involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready.<br/>Includes practical experience with an optional industrial placement in business to solve a genuine industry problem.<br/>Enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s.<br/>Hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.

Want to be part of a university committed to excellence, inclusion, collaboration, transformation and sustainability? Then look no further. <br/><br/>Wrexham University has been ranked a top 5 UK university for Teaching Quality (The Times and Sunday Times Good University Guide 2025), making sure you'll get an outstanding education, no matter what you study. <br/><br/>They're also passionate about providing equal opportunities for all. Whatever you study at Wrexham University, you'll get the chance to learn from leading academics, earn professional experience and use industry-standard equipment. On-site facilities include an advanced Healthcare Simulation Centre, modern learning and social spaces, Olympic-standard sports equipment, a Veterinary Nursing Suite and a Cyber Innovation Academy. <br/><br/>You'll be supported every step of the way at Wrexham University; from their dedicated learning support teams, to expert wellbeing advisors and specialists, every student has a network of assistance available to them.<br/><br/>Come and see it for yourself by contacting Wrexham University to arrange a campus tour!