Fashion Communication and Branding BA (Hons)

**Forge an international career in the £1.5 trillion fashion industry. Learn the fundamentals of fashion business and marketing, before developing all the necessary commercial skills to get you ready to start your own business or work for a fashion house.**<br/><br/>In an increasingly competitive, commercial and technological environment, communication and branding professionals have never played such a central role in buying, retail, import and export, digital marketing and more.<br/><br/>Study BA (Hons) Fashion Communication and Branding at ARU Cambridge, and develop the skills, understanding and knowledge that are critical to international fashion design and business functions. You’ll gain a broad understanding of the fields of fashion, branding, journalism, PR, marketing and management in a global context and develop an understanding of the complex issues surrounding sustainable fashion and environmental impact.<br/><br/>**What does a Fashion Communication and Branding student do?**<br/><br/>You’ll work closely with students from across our University, including the Faculty of Business and Law on marketing and events, and Cambridge School of Creative Industries and Cambridge School of Art to create eye-catching campaigns and digital content.<br/><br/>Perhaps most importantly, you’ll get time, guidance and support from our experienced staff who, as well as launching and managing their own brands, have worked with companies such as Chloe, Alexander McQueen, Warner Bros Records, and London Records.<br/><br/>Talks from visiting lecturers and live briefs from industry are built into our course. They focus on areas including event management, brand identity, entrepreneurship, sustainability, marketing and promotion.<br/><br/>Well encourage you to build your profile by entering national and international competitions, as well our as own competitions such as the Sustainability Art Prize. Youll have the chance to develop a business plan and pitch for start-up funding, and you can get involved in our Student Creative Careers Conference too.<br/><br/>Youll also have opportunities to find placements and internships, and visit trade fairs and conferences.<br/><br/>**Fashion communication or fashion design?**<br/><br/>At ARU we offer degree courses in Fashion Communication and Branding, and Fashion Design. Our Fashion Design degree will help you develop as a designer of womenswear or menswear. Youll create your own fashion designs from day one. Meanwhile, our Fashion Communication and Branding course focuses on fashion journalism and PR, marketing and management, and luxury branding.<br/><br/>**Industry-standard facilities**<br/><br/>With our Fashion Communication and Branding degree, you’ll have access to all our creative facilities including:<br/>- dedicated fashion workshops with a variety of industrial sewing machines<br/><br/><br/>- Ruskin Gallery, a professional digital art gallery<br/><br/><br/>- Mac and PC suites equipped with the latest software including Adobe Creative suite<br/><br/><br/>- specialist printmaking workshop including etching, screen-printing and lithography<br/><br/><br/>- 3D workshops for physical media including wood, plastic, metal and clay<br/><br/><br/>- photography and media facilities including darkrooms; studios; film processing; digital printing suite; video editing; and professional equipment loans<br/><br/><br/>- life drawing studio.<br/><br/><br/>**Careers**<br/><br/>The global apparel market is projected to grow in value from £1 trillion in 2020 to about £1.6 trillion by 2025, showing that the consumer demand is on the rise across the world (Statista, 2021). As a BA (Hons) Fashion Communication and Branding graduate, you could consider career opportunities as a creative director; brand manager; retail manager; account manager (wholesale); branding consultant; global supply chain manager; fashion buyer; fashion PR; journalist; fashion editor; stylist; visual merchandiser; trend forecaster; studio manager; product developer; colour developer.<br/><br/>You might also consider the areas of fashion marketing, and promotions and events management – or branch out on your own as an entrepreneur.

The team at Anglia Ruskin understand that Clearing can seem scary. But don't worry, they make it simple and will guide you every step of the way. <br/><br/>ARU students are supported at every stage of their journey, from counselling and wellbeing sessions to a money advice service.<br/><br/>Whatever your career ambitions, ARU’s innovative curriculum is developed to provide you with the transferable skills and practical experience that employers are looking for. <br/><br/>ARU has been awarded Gold in the Teaching Excellence Framework in recognition of their high teaching standards. ARU is also incredibly proud to have been named Times Higher Education’s University of the Year 2023, reflecting the difference they’ve made in the local community.<br/><br/>You’ll have access to their careers service throughout your time at ARU, and after you graduate. They even have an in-house recruitment agency, ARU Temps, who will help you start building your CV, while earning some extra money! <br/><br/>ARU's £95m investment in the last five years means you’ll get top-notch facilities: award-winning SuperLabs, financial trading rooms, TV studios, engineering labs, gaming suites, mock law courts, nursing and paramedic skills labs, and much more!