Brand and Marketing Management BA (Hons)

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Brand and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum. Our CIM ‘Accredited Degree’ status also provides you with the opportunity to gain exemptions from CIM Certificate and Diploma in Professional and Digital Marketing qualifications.<br/><br/>Combining design thinking with marketing principles, our degree focuses on strategic brand development and consumer-centric marketing. Designed to develop creative strategists, our degree offers a unique combination of expertise in the latest brand management tools, visual communication skills and business acumen. <br/><br/>Learn how to professionally manage and build strong brands within a global marketplace – create compelling brand stories, execute powerful digital strategies, with a blend of creativity and commerce, and integrate theory with hands-on skills.<br/><br/>Creativity is a highly valued attribute in the branding and marketing industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. <br/><br/>Get hands-on with specialist industry software and put theory into practice during your Branding in Practice module in your second year. Our lecturers, who are both research-active and industry-experienced, will teach you the essential skills you need for the workplace after graduation.<br/><br/>You will have the opportunity to join our ‘Met Marketers’ society and CIM Student chapter to engage in creative and entrepreneurial activities. Take on the global CIM The Pitch competition and tackle a real-life marketing challenge set by a leading charity, where top finalists get the chance to pitch their ideas directly to the client.<br/><br/>You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist branding expertise and real-world experience to stand out in the graduate job market.<br/><br/>We offer this degree with two study options. You can choose three years full-time or four years full-time which would include a one-year industry placement between years two and three that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

There's still time to gain an award-winning university experience at Cardiff Met, ranked top 10 in the UK for student life (UniCompare 2023). <br/><br/>Whether you’re an aspiring business owner or dream of pursuing a career in law, architecture, biomedical science, sport or teaching you'll be encouraged to realise your full potential, with Cardiff Met's expert teaching staff and supportive learning environment. You'll learn about real-world problems, gain career-relevant experience, and graduate with the skills needed to make positive change. <br/><br/>Cardiff Met’s professionally accredited courses are designed to set you up perfectly for the world of work. Alongside industry-standard teaching, you'll have access to year round careers support, including career consultations, CV advice, networking and practise job interviews. <br/><br/>Cardiff is also one of the UK's most affordable cities (NatWest Student Living Index 2023)! You'll be able to enjoy the food scene, nightlife, shops, green spaces, waterways and more, all on a student budget!