Available for Clearing 2024
This course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities.
The BA (Hons) Business and Marketing course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corp...
This course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities.<br/><br/>The BA (Hons) Business and Marketing course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:<br/><br/><br/>* Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way. <br/><br/><br/>* Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.<br/><br/><br/>* Hone a broad range of practical and transferrable skills – creative, analytical, inter-personal and communications.<br/><br/><br/>**Key Course Benefits**<br/><br/><br/>* Real world applications - A distinctive feature of this course is the focus onreal-worldd engagement and authentic assessments in a range of business and marketing situations. You wil have the opportunity to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects. Your business skills are further developed s through simulation games, role-play activities, and scenario-based learning by putting theory into practice.<br/><br/><br/>* Highly flexible and transferable course options - This course is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuingyourr chosen specialism.<br/><br/><br/>* DigiComm Lab - Access our DigiComm Lab supports and develops your digital literacy skills through using industry standard marketing platforms and software.<br/><br/><br/>* Prepare for your future - Prepare for a future career in business and marketing with a work placement2. Past students have secured placements at IBM, L’Oreal, Rolls Royce and Warner Brothers.<br/><br/><br/>* Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.<br/><br/><br/>Accreditation and Professional Recognition<br/><br/>Chartered Institute of Marketing (CIM) Graduate Gateway Programme<br/>This course is part of the CIM Graduate Gateway programme, with the modules of the course aimed to map to certain CIM professional qualifications. This means that students who successfully complete the Marketing BA (Hons) course at Coventry University are exempt from certain modules of CIM qualifications. Please visit the CIM Graduate Gateway website for further information. Direct application and additional fees apply to study modules with the CIM.
Studying at Coventry’s city centre campus will give you everything you need. There is a range of affordable accommodation options in their university-owned hall of residence, which are situated less than a 10-minute walk away!
Coventry also offer their students a unique programme, Phoenix+. This scheme gives you opportunities to enhance your skills and experiences so you can confidently step out into the world as a graduate. You’ll be equipped with employability skills and career development advice from day one to graduation and beyond.
Coventry’s Talent Team can a...
Studying at Coventry’s city centre campus will give you everything you need. There is a range of affordable accommodation options in their university-owned hall of residence, which are situated less than a 10-minute walk away!<br/><br/>Coventry also offer their students a unique programme, Phoenix+. This scheme gives you opportunities to enhance your skills and experiences so you can confidently step out into the world as a graduate. You’ll be equipped with employability skills and career development advice from day one to graduation and beyond.<br/><br/>Coventry’s Talent Team can also help you prepare for your career with everything from CV writing to securing an internship. You’ll also have access to a Success Coach who will work with you to build a personal success plan and ensure you make the most out of your university experience.<br/><br/>Get in touch today to find out more about the campus and where you’ll study!
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
27/01/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
NNF5
Institution Code
C85
Points of Entry
Year 1
UCAS Tariff112 [1] 4 qualifications for tariff points allowed [2] May also include AS level and EPQ [3] Specific subject not required Scottish HigherC,C,D,A,A,A Access to HE DiplomaM:30 The Access to HE Diploma to include 30 Level 3 credits at Merit. Plus GCSE English and Mathematics at grade 4 / C or above. International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)GCSE/National 4/National 55 GCSEs at grade 4 / C or above to include English and Mathematics. A level |
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Region | Costs | Academic Year | Year | |
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England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2024/25 | Year 1 |
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