Business and Marketing BA (Hons)

Discover where you can impact the business and marketing environment. Glow your awareness of real-world applications as you examine methods and techniques that are utilised today. <br/><br/>Through specific modules, you’ll be taught through innovative learning concepts through contemporary content and assessment strategies that aim to increase your employability skills through infographics, simulations, consultancy projects and group debates. <br/><br/>You’ll examine and prioritise issues associated with management of business and marketing activities in a range of global business, industry and social contexts which will allow you to understand a wide spectrum of opportunities within both the marketing and business world. <br/><br/>With that knowledge you will be able to determine the impact of organisational, political, social, technological, cultural and ethical factors on the business and marketing environment. As well as critically interpreting business intelligence and applying knowledge of enterprise management, brands and markets to propose, justify and implement effective business and marketing solutions. <br/><br/>Modules such as the Business Ethics and Social Responsibility will help you develop and apply values, skills, knowledge and behaviours that will enable you to contribute to the development of a just, peaceful and sustainable world. <br/><br/>**Key features**<br/><br/><br/>* This course is designed with employability at the centre of the curriculum. Placements are integrated into module assessments; learners will have two short-term placement opportunities.<br/><br/><br/>* By integrating the two disciplines of business and marketing, you will learn about both marketing and business subjects giving you an advantage in the global markets.<br/><br/><br/>* Learn in innovative ways through our contemporary content and assessment strategy that aim to increase learners digital and employability skills (from infographics to simulations, TED talks, consultancy reports, and group debates).<br/><br/><br/>* DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.<br/><br/><br/>* The core modules cover a range of business disciplines necessary to provide the knowledge required to succeed in business.<br/><br/><br/>* Benefit from placement opportunities with local, national and global companies. You’ll be fully supported on your placement applications and during your placement year. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.<br/><br/><br/>* Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.<br/>

DMU’s goal is to help every student reach their goal, whatever that might be. It’s a leading institution in the heart of Leicester, with a 150-year history of academic excellence, industry-driven courses and a distinctive teaching approach.<br/><br/>From day one, your career is DMU’s focus. You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.<br/><br/>DMU is one of only a few universities where you’ll benefit from an innovative block teaching method. This means you’ll study one subject at a time, gain deeper learning and get better results. <br/><br/>DMU is situated in the heart of Leicester, a student city rich in culture, diversity and the best city in the East Midlands to live and work (Good Growth for Cities Index, 2024).