Marketing and Innovation MSc

This distinctive Master’s offers a combination of two organisational disciplines that are essential for success in today’s dynamic, technology-driven marketplace: marketing and innovation. You’ll be equipped with the knowledge, mindset, and capabilities needed to thrive in a rapidly changing business environment.

* This programme is designed to cultivate responsible future leaders who can contribute to building a more sustainable, inclusive, and equitable future for organisations, industry, and society.

* You’ll learn highly valued skills in the application of contemporary marketing and innovation tools, frameworks, and practices.

* You’ll develop an entrepreneurial mindset that empowers you to question convention, identify new possibilities, and reshape existing markets and business models.

* The programme provides a comprehensive grounding in the key theories, frameworks, and tools that shape contemporary marketing and innovation practice.

* Your studies will cover key areas including marketing strategy, digital marketing, brand building, consumer behaviour, new market creation, technological innovation, entrepreneurial decision-making, and creativity management.

* A distinctive feature of the programme is its consideration of the growing role of Artificial Intelligence, examining how AI is rapidly transforming organisations, markets, and society.

* Your learning will be firmly connected to practice, preparing you to apply your knowledge in professional contexts. Assignments are designed around real-world marketing and innovation challenges, reflecting the kinds of complex issues faced by organisations and business leaders today.