Available for Clearing 2024
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.
The MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.
The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of mar...
Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020. Our degree is characterised by three themes which will prepare you for a marketing career of the future - global, digital and sustainable.<br/><br/>The MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices.<br/><br/>The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.<br/>Your learning will focus on three central themes that we believe will be key for future marketing professionals:<br/><br/>• Global marketing<br/>• Digital marketing<br/>• Sustainable marketing<br/><br/>Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.<br/><br/>As your studies progress through Years 1, 2 and 3 of this accelerated MA (Hons) programme you will study an increasing number of specialist marketing courses.<br/><br/>**Specialist marketing courses**<br/>Leading academics from Edinburgh Business School have worked with business leaders to craft six exciting new marketing courses to ensure your learning is future proofed, and which align with the Chartered Institute of Marketing’s accreditation criteria.<br/><br/>**Global Strategic Marketing**<br/>This course teaches strategic marketing techniques for a global context. You will learn how to conduct competitor analysis, market segmentation, forecasting, and product portfolio analysis.<br/><br/>**Marketing Insights**<br/>This course will teach you how to conduct and analyse market research, and gain useful insights for specific business situations. You will explore the processes and methods of data collection and understand the techniques and applications used to analyse data and gain insights.<br/><br/>**Responsible Marketing**<br/>On this course you will assess the tensions and complexities in marketing and consumer behaviour, and examine the current debates around the benefits, harms and unintentional consequences of marketing and consumer actions today, with a core focus on sustainability.<br/><br/>**Branding**<br/>On this course you will explore the theory of brands and branding You will assess how branding theories are applied in marketing strategies and learn to take a strategic approach to branding.<br/><br/>**Future Issues in Marketing**<br/>On this course you will learn to assess and identify emerging global market trends and utilise a toolkit of marketing theory and principles to scrutinise these trends.<br/><br/>**Digital Analytics for Marketing**<br/>On this course you will examine how digital analytics inform search engine marketing strategy and website design. We will demonstrate how analytics tools work and how they can be applied to monitor marketing performance.<br/><br/>**Marketing project**<br/>As part of this degree, you will spend time working in the marketing industry and put your developing knowledge into practice to gain further understanding that will be beneficial to your future career.
Heriot-Watt is ranked 256th in the world and 32nd in the UK (QS World University Rankings 2025). They have been producing future-ready graduates for over 200 years and are placed 1st in Scotland and 4th in the UK for graduate employability (Graduate Outcomes Survey 2023).
The university’s Edinburgh campus is situated on 380 acres of parkland, located just outside of the city centre, with great travel links to the rest of Scotland and the UK. Plus, you’ll get a £1,500 no-strings-attached bursary that you can spend on travelling home or whatever you like.
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Heriot-Watt is ranked 256th in the world and 32nd in the UK (QS World University Rankings 2025). They have been producing future-ready graduates for over 200 years and are placed 1st in Scotland and 4th in the UK for graduate employability (Graduate Outcomes Survey 2023).<br/> <br/>The university’s Edinburgh campus is situated on 380 acres of parkland, located just outside of the city centre, with great travel links to the rest of Scotland and the UK. Plus, you’ll get a £1,500 no-strings-attached bursary that you can spend on travelling home or whatever you like.<br/> <br/>Register today for your Heriot-Watt Priority Pass to make sure you are first in line when Clearing opens, or to chat with their friendly team.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
09/09/2024
Campus
Edinburgh Campus
Provider Details
Codes/info
Course Code
M13Y
Institution Code
H24
Points of Entry
Year 1
UCAS TariffNot Accepted International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)GCSE/National 4/National 5It is also a requirement of every applicant to have English and Mathematics at a minimum of National 5 Grade C or GCSE Grade C or 4 (or equivalent) Scottish Advanced HigherB,B including one of the following: Accounting, Business, Economics or Maths plus AABB at Higher. Scottish HNCScottish HNDA levelT LevelWe will consider T Levels as suitable for entry to our degree programmes, however, certain subject requirements may be required for entry to specific programmes. Where this is not evident as part of the T Level studies, we may ask for additional qualifications. |
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
Scotland | £1,820 | 2024/25 | Year 1 | |
England, Northern Ireland, Wales, Channel Islands, Republic of Ireland | £9,250 | 2024/25 | Year 1 | |
EU, International | £18,704 | 2024/25 | Year 1 |
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