International Tourism and Hospitality Management Master of Science - MSc (UG)

Lead the future of global tourism with advanced knowledge and management skills from our MSc International Tourism and Hospitality Management. Develop the business skills to lead and grow organisations, master sustainable tourism strategies, navigate international markets, and more. Advance your employability skills with excellent industry placements and real-world practical experience to enhance your professional development, enabling you to progress to managerial and executive roles.

Why choose this course?


• Professional development and practical industry engagement opportunities



• Fully integrates sustainability and ethical business practices



• Designed for individuals from diverse academic and professional backgrounds, including those new to the field of logistics and supply chain management



• Study alongside innovative companies based in Keele Business School



Combining in-depth academic knowledge with practical, career-focused learning, our International Tourism and Hospitality MSc will strengthen your leadership and critical thinking skills, equipping you to drive innovation and success in this global sector.

You’ll explore key industry concepts, global trends, and best practices, with a focus on sustainability in tourism and hospitality, equipping you to drive positive change and implement effective strategies. You’ll investigate how tourism can restore destinations through sustainable practices, community engagement, and nature-based solutions, with the chance to study real-world regenerative tourism projects abroad and discover innovative destination management strategies.

You’ll also examine essential operational and service excellence strategies, building skills in quality management and enhancing the guest experience. The programme looks at the impact of digital technologies on the sector, focusing on AI, big data, blockchain, smart tourism, and digital customer experiences. You’ll track emerging trends, evaluate digital strategies, and develop the skills for tech-led decision-making.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.

About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.