Creative and Cultural Industries: Art Direction BA (Hons)

**Reasons to choose Kingston**<br/>- Becoming part of our creative agency, StudioKT1.com, you’ll gain practical experience by working on exciting paid live briefs from companies such as Unilever and Mozilla Foundation.<br/><br/><br/>- Kingston School of Art’s industry-standard, cutting-edge workshops, studios and making spaces are accessible to all students.<br/><br/><br/>- Facilities include world-class 3D workshops, digital media labs, printmaking, film and photography facilities. Kingston has an ethos of Thinking Through Making.<br/><br/><br/>- Our commitment to high quality teaching has been recognised with a Teaching Excellence Framework (TEF) Gold rating. The University has received an overall rating of Gold, as well as securing a Gold award in the frameworks two new student experience and student outcomes categories. <br/><br/><br/>**About this course**<br/>Can you see yourself working as an art director in advertising, a design studio, or on social media? This course will develop your knowledge of these industries, exploring topics such as storytelling, branding and strategy.<br/><br/>You’ll also study the art director’s role, learning to create effective advertising campaigns, visual identities and content for organisations and unique projects.<br/><br/>There are plenty of opportunities to gain relevant experience, which will enhance your CV. You’ll be able to work on live projects with creative companies, interpreting briefs and developing a coherent visual identity to match a company’s ideas.<br/><br/>**Future Skills** <br/>Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability. <br/><br/>As you progress through your degree, youll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge. <br/><br/>At Kingston University, were not just keeping up with change, were creating it. <br/><br/>**Career opportunities**<br/>By the time you graduate, you’ll be ready to apply your expertise to the creative industries, combining your understanding of art and design with your knowledge of commercial practices.