Marketing (Online) MSc

The online MSc Marketing curriculum is designed to establish a strong foundational knowledge of marketing functions and marketing strategy for both practising and aspiring marketers. Those with some marketing experience can advance from a generalist to a specialist role, while those who are new to the industry will gain the skills and insights you need to flourish in a new marketing career.<br/><br/><br/>• Upskill on your own schedule: Balance work with study with 100% online, flexible learning.<br/><br/><br/><br/>• Get your degree in just two years: Complete the online MSc Marketing within 24 months.<br/><br/><br/><br/>• Learn at one of the world’s finest and most established marketing departments: Lancaster ranked in the top 50 for marketing by the QS World University Rankings by Subject 2025.<br/><br/><br/><br/><strong>Learn the fundamentals of marketing and build a strong foundation</strong><br/>Establish a robust foundation in marketing principles and strategies with this conversion programme, designed specifically for graduates from both marketing and non-marketing backgrounds. <br/><br/>As a student of the MSc Marketing programme, you will study at the Lancaster University Management School (LUMS), a triple-accredited institution where internationally leading research is applied to real-world scenarios to effect positive changes in business, society and the lives of individuals. With live sessions led by academics who bring years of knowledge and experience to the digital classroom, this marketing master’s programme offers insights that will sharpen your decision-making skills, deepen your understanding and open new professional doors. <br/><br/><strong>A curriculum that balances marketing theory and practice</strong><br/>The online marketing master’s programme prepares you to excel in a highly dynamic marketing industry, equipping you with a broad-based marketing foundation that strikes an advantageous balance between theory and practice. <br/><br/>The programme curriculum is designed to establish a robust foundational knowledge of marketing functions, as well as a sophisticated understanding of how to apply them to effective marketing strategy. As such, the programme covers topics on strategic planning, consumer and business buyer behaviour and integrated communications. <br/><br/><strong>The online learning experience</strong><br/>A complex world calls for flexible learning designed for your needs. In the online MSc Marketing programme, you will find an intuitive platform, comprehensive support and a globally recognised education designed for real people with real lives. <br/><br/><br/>• Attend weekly live online classes, which allow for rich discussion and debate with peers and academics.<br/><br/><br/><br/>• Complete interactive assignments, using a customisable platform that follows best practices for online learning. <br/><br/><br/><br/>• Access full-spectrum career services, including interview prep, one-on-one coaching, self-assessments and salary resources.<br/><br/><br/><br/>• Connect with a student success adviser, who will serve as your dedicated partner throughout the programme. <br/><br/><br/><br/>• Join the Lancaster alumni network upon graduation from the programme and become the newest member of a 170,000 graduate-strong network located in over 190 countries in the world. <br/><br/><br/><br/><strong>Learn from real-world experts</strong><br/>Our close-knit community is bolstered by a dedicated team of academics who are more than just lecturers – they are mentors who work closely with students throughout the programme. As a student on the MSc Marketing programme, you will learn from Lancaster University academics who are active practitioners and top researchers in the marketing field. They bring a wealth of real-world experience, industry insights and network connections to the online classroom. <br/><br/>The academics take an active role in live sessions, encouraging productive discussion and debate that is as rooted in students’ lived professional experience as it is in theory. Lecturers work actively towards broadening your perspective and generating actionable insights to empower you to drive change in your organisations and careers.