Marketing with Advertising Management BA (Hons)

**Become an expert in successful and innovative communication between brands and target audiences. You’ll use your knowledge to drive sustainable organisational growth.**<br/><br/>As part of this course, you’ll:<br/><br/><br/>- Develop your expertise in the strategic management of integrated marketing communications and advertising<br/><br/><br/>- Study broader marketing areas such as market research and digital communications<br/><br/><br/>- Understand how to use your communications expertise to build relationships with specific target audiences<br/><br/><br/>- Learn how to support the achievement of business objectives and development through marketing and advertising management<br/><br/><br/>- Have the opportunity to be mentored by marketing practitioners<br/><br/><br/>**ACCREDITATION** <br/>This course is accredited by the CIM (Chartered Institute of Marketing).<br/><br/>**Find out more** <br/><br/>**Guest lectures**<br/>Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.<br/><br/>**Industry placements**<br/>Students have completed placements with companies including Asda, Disney and Creative Race.<br/><br/>**Links with the CIM**<br/>Our links with the Chartered Institute of Marketing (CIM) mean you’ll obtain Dual Award CIM status on completion of this course. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.<br/><br/>**Why study Marketing & Advertising Management at Leeds Beckett University...**<br/>- 91% of students were positive about the teaching on BA (Hons) Marketing with Advertising Management*<br/><br/><br/>- Optional year-long paid work placement in industry<br/><br/><br/>- Professionally accredited by the Chartered Institute of Marketing (CIM)<br/><br/><br/>- Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business Schools guest lecture series<br/><br/><br/>- Use simulation software and real-life activities to replicate decision-making in situations of uncertainty<br/><br/><br/>National Student Survey 2024*

Leeds Beckett University is committed to giving you the support and guidance you need to succeed in a career. From hands-on experiences to cutting-edge facilities, courses are designed to provide you with the skills and knowledge that employers are looking for.<br/><br/>You’ll also have access to a dedicated team of career experts who will offer you advice and opportunities for professional development while studying your course and for up to five years after graduation. Leeds Beckett’s aim is to ensure you are career-ready.<br/><br/>And, if you want to live in a budget-friendly city loved by students, with a thriving cultural scene, diverse community and plenty of job opportunities, Leeds is the perfect destination. It’s recently been ranked the best place to live in the North (Sunday Times, Best Places to Live 2024) and one of the top 10 most affordable cities for students in the UK (NatWest Student Living Index 2023).<br/><br/>Study a course that gives you a future advantage, in a city with something for everyone.