Sport Marketing Bachelor of Arts (with Honours) - BA (Hons)

Turn your passion for sport into a career. Learn how to build brands, engage fans, and create unforgettable sporting experiences on our sport marketing degree.

Sport is a global, fast-moving industry where brands, clubs, and organisations compete for attention, loyalty, and commercial success.

On this BA Sport Marketing degree, you'll explore how sport is marketed in a disruptive digital world – from fan engagement and sponsorship to media, branding, and data-driven campaigns. You'll study both the marketing of sport and the use of sport in wider commercial marketing, developing a clear understanding of how the industry operates.

Through practical projects, live briefs, and industry-informed learning, you'll build skills in content creation, digital marketing, consumer insight, and campaign development. You'll also learn to use industry tools and platforms to analyse audiences, measure engagement, and understand what drives fan behaviour.

As part of this sport marketing course, you'll:

* Explore branding, sponsorship, broadcasting, and the commercial side of sport

* Study emerging trends, including AI, esports, sustainability, and diversity in sport

* Learn to analyse data and consumer insights to make informed marketing decisions and optimise future campaigns

* Begin working like a marketing professional by tackling authentic industry briefs, pitches, and collaborative projects

* Build transferable skills in communication, commercial awareness, negotiation, and problem-solving

By graduation, you'll be ready to create powerful campaigns, engage audiences, build brands, and drive growth across the global sport industry and beyond.

Find out more

Learn through real industry practice

BA Sport Marketing uses experiential learning to boost your understanding of marketing theory, including live briefs, consultancy-style projects, simulations, and industry challenges. You'll work individually and in teams to develop real marketing solutions for sport-related organisations.

Get ahead of the game

Start building an impressive CV through volunteering, work-related learning, and an optional placement year. Previous students have volunteered to support major events, including the Olympic Games, Paralympic Games, and Commonwealth Games. Students have completed placement years with Leeds United Foundation, Huddersfield Town AFC, Barnsley FC, Sky Betting & Gaming, the Rugby Football Union (RFU), Run for All, Hatch, and Leeds Rhinos Netball.

Explore the digital side of sport

Modern sport marketing is shaped by technology, data, and fan behaviour. You'll explore the latest emerging trends, including digital fan engagement, social media strategy, content creation, esports, and how to utilise data to evaluate marketing impact and return on investment.

Build real marketing and content skills

Develop hands-on experience using industry tools and platforms such as social media management tools, analytics software, and digital marketing systems. You'll also gain experience producing a range of marketing content, including videos, podcasts, blogs, and social media campaigns, developing your creative and strategic marketing skills.

Why study the BA Sport Marketing course at Leeds Beckett University?

* 100% of students on BA (Hons) Sport Marketing were positive about the opportunities to explore ideas and concepts in depth\*

* 91.7% of graduates in work or further study 15 months after graduation\* \*

* Develop hands-on digital marketing, content creation, and campaign planning skills using industry tools, platforms, and emerging technologies

* Benefit from our strong links with leading sport organisations, including Leeds United FC, Leeds Rhinos, Hatch PR, Virtual Sport Group, and Sky Sports

* Gain practical experience through live projects, major sporting events, and an optional placement year

\*National Student Survey 2026

\*Percentage of respondents from this course, HESA Graduate Outcomes 23-24