Social Media Influencing Bachelor of Arts (with Honours) - BA (Hons)

Turn your creativity, ideas and social media skills into a career. The UK's pioneering BA (Hons) Social Media Influencer degree is designed for the next generation of content creators, influencers, digital storytellers and social media professionals.

If you love creating videos, taking photos, building online communities or coming up with ideas for TikTok, Instagram and YouTube, this course gives you the skills to take your creativity further. You'll learn how to create engaging content while developing your knowledge of social media strategy, digital marketing, branding, audience engagement and analytics.

Based in Liverpool, one of the UK's most creative and culturally vibrant cities, you'll work across a range of social media platforms and emerging digital channels. You'll develop practical skills in video production, photography, storytelling, editing, branding and campaign creation, while exploring how social media, algorithms, trends and online communities influence what people see, share and engage with.

You won't just study social media, you'll create it. Through practical projects, live industry briefs and professional placements, you'll gain real-world experience and build a professional portfolio of content and campaigns before you graduate.

What makes Liverpool Hope different is our focus on ethical influence. You'll explore media law, digital wellbeing, online responsibility and professional standards, helping you understand both the opportunities and responsibilities that come with having an online presence.

Whether you want to become a content creator, influencer, social media manager, digital marketer or entrepreneur, this degree will help you turn your passion for social media into professional skills and career opportunities.