Sport Analytics and Technologies MSc

**Build your skills and confidence in the analytics and decision-making side of sport on our MSc Sport Analytics and Technologies, taught by Loughborough London’s leading academics and industry experts.**<br/><br/>How can sports organisations use large data sets from sports performance, digital media and over-the-top streaming to make more informed business decisions? How can organisations harness new media to get the best insights – and what are the best ways to communicate those insights to non-technical stakeholders to get their buy-in?<br/><br/>On this master’s, you’ll gain hands-on experience of everything to do with analytics in the context of new technologies, with a particular emphasis on sector-specific dynamics and challenges. If you want to play your part in data-driven decision making across the business of sport, this is the programme for you.<br/><br/>**Sharpen your analytics skills using real-world data**<br/>Analytics is highly practical, and this course is co-collaborative to reflect that. You’ll get to stretch and test your skills working on live data from partners like ai.io, Southampton F.C. and Signify – and be guided by their experts along the way.<br/><br/>Get to grips with Python, Tableau and other essential coding tools and software, while studying everything from strategy formulation and digital storytelling to digital markets and strategic sponsorship.<br/><br/>Based in the heart of London’s dynamic sport community, you’ll be in the ideal place to network and explore opportunities for your collaborative project and dissertation.<br/><br/>**A headstart to your sport analytics career**<br/>This course is particularly relevant if you’ve got a head for data or tech and want to leapfrog into the sport industry. If you’re on a sport pathway, it’s also a smart way to pivot into the business side of the sector.<br/><br/>Building a robust mix of analytics and communication skills, you’ll be a strong candidate for roles in data analytics, business development, management or consultancy across the sport industry. Or you could pursue sport-focused roles in digital and media organisations.