International Marketing MSc

Suited to people from a wide range of backgrounds, this MSc International Marketing course is designed to give you the skills and confidence to succeed in marketing across different areas and countries. Inspiring you with hands-on experiential learning, we will teach you a broad range of marketing techniques and business skills.

Our course was designed to suit you, whether you have a degree in a subject other than marketing or a relevant undergraduate degree/professional experience and are looking to develop your skills and knowledge to give you the professional edge.

On this course, you will gain the optimal balance of marketing theory and practice, including academic enquiry and the practical application of transferable skills valued by large global corporations, small businesses, and the public sector.

By the end of the course, you will have in-depth knowledge of consumer behaviour, global branding, digital marketing, data analytics, innovation, strategy development, campaign management and more.

By encouraging you to become critically reflective, the course will deepen your understanding of contemporary issues in marketing management and equip you with the practical skills essential to developing a career in this field.

A distinctive feature of the course is the opportunity to choose from a choice of three ‘capstone’ modules (Business Consultancy in Practice, Business Incubation or Dissertation), each of which is designed to build your skills, knowledge, and employability in a way that meets your individual needs.

If you choose the Business Impact and Practice module, you will engage in real-life marketing consultancy agreed between you, a client and tutors at QMU. This ‘real world’ practical experience in a marketing context will enable you to apply your theoretical knowledge in effective commercial action. This module was designed to build your confidence and your ability to reflect on both your past actions and future direction, as well as to develop your networking skills.

\*\*This course is accredited by the Chartered Institute of Marketing\*\*