International Marketing with Professional Practice MSc

Suited to people from a wide range of backgrounds, this course is designed to give you the skills and confidence to succeed in marketing across different areas and countries. Inspiring you with hands-on experiential learning, including a semester-long internship, we will teach you a broad range of marketing techniques and business skills. This combination of the theoretical and the practical leaves you with the ideal mix of experiences that employers are looking for.

Our course was designed to suit you, whether you have a degree in a subject other than marketing or a relevant undergraduate degree/professional experience and are looking to develop your skills and knowledge to give you the professional edge.

On this course, you will gain the optimal balance of marketing theory and practice, including academic enquiry and practising the transferable skills valued by large global corporations, small businesses, and the public sector.

By the end of the course, you will have in-depth knowledge of consumer behaviour, global branding, digital marketing, data analytics, innovation, strategy development, campaign management and more.

By encouraging you to become critically reflective, the course will deepen your understanding of contemporary issues in marketing management and equip you with the practical skills essential to developing a career in this field.

During the course, as well as learning a range of key marketing skills, you may choose the module Business Impact and Practice to engage in real-life marketing consultancy agreed between you, a client, and tutors at QMU. This ‘real world’ practical experience in a marketing context will further your learning and enable you to apply your theoretical knowledge in effective commercial action. This was also designed to build your confidence and your ability to reflect on both your past actions and future direction, as well as develop your networking skills.

The dissertation is an opportunity to focus on and research an area of marketing that you wish to study in depth. This is designed to build your research skills, knowledge, analytical ability and employability.

The module Contemporary Issues in Business and Society will help you develop and nurture your confidence and decision-making abilities. It is taken in your first semester and will place your postgraduate journey within a supportive environment, utilising contemporary issues to explore what it means to be a master's-level student.