Marketing with a Foundation Year BSc (Hons)

Are you interested in an exciting career in the diverse field of marketing, where your expert knowledge and skills can be used to anticipate customer behaviours, create advertising campaigns, manage brand reputation and influence global product demand? If so, then the BSc Marketing with a Foundation Year degree at Swansea University is ideal.<br/><br/>The Foundation Year is an excellent pathway to gaining essential knowledge and skills, before joining Year 1 students of the BSc Marketing degree within the School of Management. If you don’t attain the necessary grades to enrol on to the BSc Marketing course, the BSc Marketing with a Foundation Year degree is for you.<br/><br/>The Foundation Year is taught at The College, located next to the School of Management. Once you complete this year, you will move to the School of Management building for the remainder of your studies.<br/><br/>Across the four year course, you will develop an understanding in key marketing and management principles whilst honing your marketing abilities through pursuing specialist topics such as consumer behaviour, social media marketing, market research, marketing communications, application development and international marketing.<br/><br/>With this course you will gain the skills needed for a stimulating career as a marketing practitioner and develop the critical thinking to make well informed strategic marketing decisions that make real world impact.<br/><br/>Get ready for exciting career opportunities in a variety of roles including communications, insights, content marketing, customer experience, influencer marketing and digital optimisation. <br/><br/>Why Marketing with a Foundation Year at Swansea?<br/>• Accredited by nationally recognised bodies, such as the leading professional marketing body, The Chartered Institute of Marketing (CIM)<br/>•. The School of Management is accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders.<br/>• Tailor your course to suit your interests and career goals – choose from a huge selection of optional modules<br/>• Get real-world know-how from our world-leading lecturers with unrivalled experience in both industry and academia.<br/>• The Foundation Year will be taught at The College, a state of the art building based on Bay Campus<br/>• The final three years of the degree will be taught at the £22 million School of Management building, located next to The College on Bay Campus<br/>• Marketing at Swansea University is ranked in the Top 50 in the World (QS World University Rankings by Subject 2025)

Kickstart a bright future at Swansea University.<br/><br/>With around 300,000 residents, Swansea isn't the biggest city this side of the Severn, but she's got a big personality! Whether you like to explore the outdoors, take in a bit of culture, or anything in between, Swansea has something for everyone.<br/><br/>As a student at Swansea University, you'll benefit from a friendly, inclusive community and opportunities to gain skills that last a lifetime. Alongside first-class resources that include a mock court room, indoor athletics centre & virtual reality lab, you'll learn from leading academics, in a supportive and nurturing environment.<br/><br/>With 120 societies, 50 sports clubs and 12 months of must-see events, you’ll find plenty to keep you busy between lectures.<br/><br/>Whoever you are and whoever you want to be, you'll find yourself right at home in Swansea.