Sport, Media and Culture with a Foundation Year

The Foundation Year gives you an exciting introduction to Higher Education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful on your undergraduate degree. It’s ideal if you need a little more support after Further Education or are returning to education after a gap.

Our BA in Sport, Media and Culture offers a dynamic blend of critical theory and hands-on experience, equipping you with the tools to analyse, create, and innovate across sports journalism, public relations, digital media, and film.

This programme embeds critical thinking, media literacy, and research-led learning from the outset. You’ll benefit from expert-led teaching dedicated to cutting-edge media research, alongside real-world projects and authentic assessments that reflect industry practice.

You will develop the essential skills to become an adaptable, reflective media professional - ready to navigate and contribute to the fast-changing media landscape.

This degree also offers deeper understanding into how sport, sporting culture, and sports journalism have shaped social and cultural life in contemporary Britain and beyond. You'll explore the growing socio-economic influence of sport on a global scale.

Through the study of concepts such as fandom, national identity, sports narratives, and media representation, you'll gain a critical understanding of how sport is framed and experienced through media and culture today.

Our Sport, Media and Culture degree has been designed to allow you to develop and apply a practical interdisciplinary skillset to real life situations. Upon completion, you will know how to find interesting and compelling sports news stories, write stories for publication, film and/or record that story for broadcast or for podcasts, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.

Kickstart a bright future at Swansea University.

With around 300,000 residents, Swansea isn’t the biggest city this side of the Severn, but she’s got a big personality with a cost of living that’s refreshingly affordable compared to most other UK cities. Whether you like to explore the outdoors, take in a bit of culture, or anything in between, Swansea has something for everyone.

As a student at Swansea University, you'll benefit from a friendly, inclusive community and opportunities to gain skills that last a lifetime. Alongside first-class resources that include a mock court room, indoor athletics centre & virtual reality lab, you'll learn from leading academics, in a supportive and nurturing environment.

With 120 societies, 50 sports clubs and 12 months of must-see events, you’ll find plenty to keep you busy between lectures.

Whoever you are and whoever you want to be, you'll find yourself right at home in Swansea.