Sport, Media and Culture with a Year in Industry BA

Our new four-year Sport, Media and Culture, BA (Hons) with a Year in Industry degree programme equips you with a future career as a professional sports content creator and communicator across the contemporary sports mediascape.<br/><br/>This highly practical course allows you to study subjects such as sports journalism, sports commentary, and sports promotion. Through the study of theoretical constructs such as fandom, sports journalism, national identity and sports narratives, you will see how our abiding interest in sport has shaped how we view the world.<br/><br/>In addition to a socio-cultural investigation of sport and sports media, you will develop a robust understanding of the contemporary sports mediascape. This course has been developed to ensure you will graduate as a skilled and competent sports content creator, equipped with journalistic skills, and adept at creating and promoting multi-media sports-focused content, from podcasts to match reports and from sports commentary to promotional sports communication strategies. On completion of the programme, you will know how to find an interesting and compelling sports news story, write that story for publication, film and/or record that story for broadcast or for a your podcast, edit the package so that it can be broadcast in various formats, and know how to drive audiences and promote that story.<br/><br/>You will be taught by academics who have a wide range of industry experience and will benefit from access to industry-standard filming, editing and design facilities. In addition, our close links with sports organisations such as Swansea City FC, the Ospreys, and our partnership with Sport Swansea means that you will gain a sports communications industry perspective across your degree programme.<br/><br/>Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.<br/><br/>Developed with employability as one of its cornerstones, the degree programme includes opportunities to undertake a range of sports communication placement options. Outside of your studies you will also be part of a supportive student community and will be able to get involved in many different sports clubs and societies including the Media society.<br/><br/>Find out more about this course at https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-sport-media-culture/