Strategic Marketing & Customer Experience Management MSc

The University of Buckingham is:<br/>- Home of the two-year degree, the University of Buckingham, based in the South East of England, is ranked 6th for Student Satisfaction in the UK (National Student Survey, 2020).<br/><br/><br/>- We are proudly independent and not-for-profit, and offer courses in Allied Health, Business, Computing, Education, Humanities, Law, Medicine, Psychology and Security and Intelligence. We are one of the few universities in the UK that offer September and January start dates for almost all of our courses.<br/><br/><br/>- Based in Buckingham on a riverside campus, we are only 20 minutes’ from Milton Keynes central station and a short drive from Bicester, Aylesbury, Banbury and Northampton. There is free parking on-site and we are within easy reach of London and Oxford.<br/><br/><br/>- Our award-winning small class tutorials ensure every student is known by name and supported throughout their studies, including by dedicated personal tutors.<br/><br/><br/>- As pioneers of the two-year degree, we offer a condensed version of the traditional three-year degree, meaning you can gain a full honours degree and complete your studies a whole year earlier. Alternatively, you can complete both your undergraduate and master’s degree with us in just three years: saving you time and money.<br/><br/><br/>Our CIM-accredited postgraduate degree provides an unrivalled opportunity to explore, in depth, the excitement and challenges of delivering optimal customer experience. The focus on understanding customer experience and strategic marketing, combined with our interactive teaching style, creates a learning environment that cannot be found elsewhere.<br/><br/>This strategic marketing MSc is invaluable to anyone wishing to pursue a career in marketing. In today’s global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this.<br/><br/>This leading-edge programme is designed to be totally relevant to today’s organisations, exposing you to managerially relevant theory and practice, which will be of value in real-world business contexts. The programme will provide you with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the context of the strategic marketing planning process, and then how to deliver these value propositions across the customer journey, creating a positive customer experience.<br/><br/>In addition, the programme will enable you to examine the concept of service from many perspectives; you will explore service systems, service leadership, along with the critically important area of managing employees in a service-focused culture.<br/><br/>In a complex digital world where consumers increasingly expect seamless omnichannel experiences throughout their customer journeys, you will gain essential knowledge of consumer behaviour and digital and social media marketing.<br/><br/>**Course Highlights**<br/>- In-depth overview of all aspects of customer experience management and strategic marketing.<br/><br/><br/>- Opportunity to research any aspect of customer experience management that you are passionate about, so that your CV is tailored to your specialism of choice.<br/><br/><br/>- Outside speakers from a wide range of relevant industries who provide up-to-date insight from professional practice.<br/><br/><br/>- Small class sizes, rich in diversity of student work experience and cultural backgrounds, creating special friendships and professional networking.<br/><br/><br/>- Passionate, thought-provoking teaching and learning enabled through a warm empathetic and collaborative environment.<br/><br/><br/>- Supportive teaching staff, with an open-door policy where you are always welcome and your voice is heard.<br/>