International Fashion Marketing MSc

The fashion industry is constantly evolving, driven by new technologies and global events. This master’s course in International Fashion Marketing prepares you to become a future fashion marketing leader, equipping you with expert skills in marketing communications and management.

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You’ll explore the full evolution of marketing, from traditional marketing techniques to digital communication and look ahead to future technologies like Augmented Reality (AR) and Virtual Reality (VR) are all used in the marketing mix.

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With a focus on real-world challenges, you’ll gain in-depth knowledge of fashion consumers and marketing channels, providing you with the insights needed to navigate today’s fast-paced fashion landscape.

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As you dive into international fashion marketing, you’ll explore emerging trends that are shaping marketing strategies globally. The course focuses on key issues such as sustainability, digital transformation, and globalisation, helping you understand the broader context of the fashion industry. You’ll gain practical insights into fashion marketing, examining it from the perspective of both the brand and the consumer, and learn how these factors influence the wider society.

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You’ll also develop essential skills for success, including leadership, team-working, negotiation, and project management.

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By blending marketing theory with industry practice, this course equips you with a comprehensive understanding of fashion marketing within global fashion brands. Whether you're working on global campaigns or managing retail operations, you’ll have the knowledge and skills to thrive in the fast-moving world of fashion business.

International Fashion Marketing is one of three MSc Fashion Business courses offered by the Department.

MSc International Fashion Marketing explores marketing strategies, consumer engagement and brand communications across both traditional and digital channels. Depending on your interests and career aspirations, you may also wish to consider MSc International Fashion Retailing which focuses on retail management, strategy, customer engagement across physical and digital channels, and international business operations, or MSc International Fashion Retailing (Entrepreneurship and Innovation) , which is similar to MSc International Fashion Retailing but emphasises how fashion businesses respond to change through entrepreneurship, innovation and strategic adaptation in a rapidly evolving global environment. On all these courses you will develop your skills for research, critical thinking, analysis, problem solving and effective communication in the context of fashion business.

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*Please note that applicants should apply for only one of these Fashion Business courses.*