International Marketing and Political Management MSc

This pathway combines what you learn in the International Marketing course with the skills and concepts of Political Management.<br/><br/>The course covers how to use marketing and management in campaigns for political parties, governments, and parliaments.<br/><br/>Alongside the core concepts of International Marketing, youll learn about:<br/><br/><br/>- political marketing research and strategy<br/><br/><br/>- political communication and delivery<br/><br/><br/>This course helps you understand the challenges of marketing and management in politics while considering its effects on society and democracy.<br/><br/>You will gain skills and understanding from both the International Business course and the specialist modules of Political Management.<br/><br/>This course positions you to pursue careers in areas like:<br/><br/><br/>- political organisations and political parties<br/><br/><br/>- campaign teams<br/><br/><br/>- parliaments<br/><br/><br/>- local government departments<br/><br/><br/>- political offices<br/><br/><br/>- external contractors in market research<br/><br/><br/>- communication consultancies who carry out work for political organisations<br/><br/><br/>- business government relations<br/><br/><br/>You will take two core modules to learn concepts and applications of management and marketing in political settings.<br/><br/>You can then choose to add two more options from business and politics. These cover topics such as:<br/><br/><br/>- place and nation branding<br/><br/><br/>- brand management<br/><br/><br/>- green politics<br/><br/><br/>- public policy<br/><br/><br/>You will then do four international marketing modules. These will be on topics such as digital marketing, strategy, and analysis. They will expand your awareness and knowledge of business concepts that apply to politics and government.<br/><br/>Finally, you will complete a Masters summer project in Applied Political Marketing.<br/><br/>This unique UK pathway offers a chance to learn from global experts in Political Management and Marketing. Through the year, you can participate in organised and informal discussions on elections, key developments in government, interact with political professionals, and visit the Scottish and UK Parliaments.