International Marketing and Business Intelligence MSc

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.

Our MSc International Marketing and Business Intelligence explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Topics include:


- the marketing communications mix, including: advertising; public relations; personal selling; sales promotion and direct marketing


- marketing strategies, including product, pricing, promotion and distribution strategies


- new product development


- supply chain management and operations


- theories and practices of entrepreneurship


This course is delivered by Essex Business School. Students and staff come to us from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. Essex is also a place with entrepreneurial spirit; we have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.

Your course benefits from current research by the Strategy, Operations and Entrepreneurship group and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give you a solid foundation on which to build your international marketing career.