Management with Marketing MSc

Our Masters in Management with Marketing is an intense programme designed for graduates from non-business fields who want to take on leadership roles in their industries. It offers a strong foundation in management principles and an in-depth look at marketing strategies across different sectors. The programme combines theory with hands-on workshops where you will explore marketing management through real-life case studies of global brands like Sephora and Dr. Martens.<br/><br/><strong>WHY THIS PROGRAMME</strong><br/>• This programme is designed for students from non-business backgrounds who want to gain essential management and marketing knowledge, skills, and tools to positively impact both business and society.<br/><br/><br/><br/>• It offers a comprehensive introduction to core management principles, with a special focus on responsible and ethical practices essential in todays global market.<br/><br/><br/><br/>• Through active, blended learning methods like group projects, real-world case studies, and business simulations, students will engage in interactive environments, developing practical management skills, teamwork, and communication.<br/><br/><br/><br/>• We place a strong emphasis on enhancing your employability and preparing you to make an immediate impact in your chosen field. By the end of the programme, youll be equipped with the skills and confidence to achieve early success in your career and drive positive change in the business world.<br/><br/><br/><br/>• You will have the opportunity to choose from our specialised optional courses in either Digital Marketing Strategy or Social Media Marketing, allowing you to tailor your studies to your specific career goals.<br/><br/><br/><br/>• Adam Smith Business School is triple accredited<br/><br/><br/><br/><strong>PROGRAMME STRUCTURE</strong><br/>You will take six core courses and one optional course, and complete a substantial independent piece of work/project. There are also non-assessed, compulsory workshop programmes, involving participation in a series of reflective learning exercises that include induction events, strategic case analyses and debates.<br/><br/><strong>Core courses</strong><br/>• Accounting for Management<br/><br/><br/><br/>• Delivering Performance<br/><br/><br/><br/>• Marketing Management<br/><br/><br/><br/>• Organisational Behaviour<br/><br/><br/><br/>• Responsible Leadership<br/><br/><br/><br/>• Strategic Management<br/><br/><br/><br/><strong>Optional courses</strong><br/>• Digital Marketing Strategy<br/><br/><br/><br/>• Social Media Marketing<br/><br/><br/><br/><strong>Dissertation</strong><br/>• Project or Dissertation <br/><br/><br/><strong>Programme alteration or discontinuation</strong><br/>The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Student contract.