Marketing MSc

The MSc Marketing is designed for non-business graduates who want to pursue a career in this area.<br/>This programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.<br/><br/>You will gain a sound knowledge of the principles of marketing. Most importantly, you will develop an understanding of consumer behaviour in relation to individuals and organisations. <br/><br/>We will also ensure that you gain the technical and personal skills necessary to pursue your future career.<br/><br/>The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.<br/><br/>The course has many value added features including but not limited to: real-life learning through our live industry consultancy project, ‘International Marketing Works’; high-calibre industry collaboration; research excellence; skills-based teaching.