International Marketing MSc

**Why choose this course**<br/>As an international marketing student you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change. <br/><br/>This masters programme provides an excellent stepping stone to an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail. <br/><br/>This course will stretch your intellect through its combination of an analytical approach and a global focus. <br/><br/>The course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. For example, you will be exposed to sustainability and ethical challenges faced by organisations in the global context. <br/><br/>The School is renowned for its:<br/>-World-class teaching and research<br/>-Strong focus on entrepreneurship and enterprise<br/>-Vibrant and diverse community<br/>-Excellent career prospects.<br/><br/>**What you will study**<br/>Through our specialised modules, we’ll provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. <br/><br/>With a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. Youll also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.