Marketing and Consumer Psychology MSc

<strong>1st in the UK for annual research income (Chartered Association of Business Schools 2025)</strong><br/><strong>11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025)</strong><br/><strong>8th in the UK for Marketing (The Guardian University Guide 2026)</strong><br/><br/>Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.<br/><br/>By studying at Sussex, you will:<br/><br/><br/>- study the theories, concepts, tools and models behind marketing practice and consumer decision-making<br/><br/><br/>- interpret consumer behaviour through consumer psychology theories<br/><br/><br/>- apply analytical skills to assess the choices consumers make<br/><br/><br/>- learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies<br/><br/><br/>You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School. <br/><br/>Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.<br/><br/>When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.<br/><br/><strong>Guaranteed Internship</strong><br/>Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme.<br/><br/><strong>Accreditation</strong><br/>You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.<br/><br/>We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.