Marketing Bachelor of Science (with Honours) - BSc (Hons)

Develop your business and analytical skills and take your first steps into the exciting world of marketing.

Achieve a sound understanding of the terminology, concepts, principles and techniques used in marketing and get a strong foundation in business and management. We’ll encourage you to pursue areas of particular interest to you, and to appreciate the importance of the social, political, ethical, technological, environmental and global contexts in which today’s businesses – and marketerers – operate.

Evaluate markets as a method of resource allocation, ‘market failures’ and policy corrections for product and factor markets.

Deploy your knowledge and skills to design, implement and evaluate marketing strategies, and use a range of marketing tools and techniques to deliver results. You’ll be able to devise credible solutions to organisational problems in a wide range of marketing contexts.

You’ll also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management.

Why ARU?

* Gain real-world experience through industry-led Live Brief projects.

* Benefit from small class cohorts where we’ll know and support you.

* Build confidence and influencing skills through presenting your work.

* Develop highly valued transferrable skills to enable career pivots.