Digital Media Management MA

Our MA Digital Media Management is a highly innovative degree providing you with analytical and practical training in digital entrepreneurship, project development and creative online branding and marketing.

Why choose this course?

* This course is taught by world-leading academics and highly experienced digital industry professionals and is designed to equip you with the skills and knowledge most sought after in this area by global companies and organisations.

* It offers you the opportunity to acquire practical skills in project management, strategic planning and intellectual property at the same time as sparking your creativity through digital branding, interactive storytelling, content production and visual creation.

* You will have the chance to develop a strong professional network, define your own roadmap, strategy and vision for social media and other digital products and bring your digital portfolio to life.

What will I learn?

On this digital media management course you will explore the complexity of digital media and its social and cultural context, as well as the broader effects of changes in the industry. You will research new digital media trends and identify new tools, platforms and capabilities to help you realise your online marketing strategies, content production and branding initiatives.

Together, we will discuss relevant theoretical and critical knowledge about management frameworks, marketing research and digital media. From this important information, we will devise new digital strategies that are creative and innovative on a global scale.

How will I learn?

This course is available to study full- or part-time with classes taking place in the evening. Some modules also have occasional classes on Saturday. These classes consist of formal lectures, seminars and practical workshops for hands-on experience. This course also hosts a large number of guest lecturers, keen to share their experience and insights, who are industry experts working in such fields as creative advertising and marketing, consumer goods, the charity sector, and fashion and luxury brands.

This course focuses on digital media management, but we also offer an interlinked MA Digital Media Culture. This means that you can tailor your degree to your career goals broadening your skills further with option modules from one of the other course aspects.

We also offer this course as a Postgraduate Certificate. For the Certificate, you study fewer modules and do not complete a final project. On successful completion of the Certificate, you can progress on to the Master’s course.

Highlights

* Birkbeck was ranked as one of the top four universities in the UK for its Art and Design research in the 2021 Research Excellence Framework. We were also among the top 200 HE institutions in the QS World University Rankings in Communication and Media Studies.

* We focus on teaching and research in film and media, journalism, arts policy and management, with the Birkbeck Interdisciplinary Research in Media and Culture, the Vasari Research Centre for Art and Technology and the Birkbeck Institute for the Moving Image (BIMI) as focal points of our research culture.

* We offer a number of bursaries for postgraduate students.

Careers and employability

On graduating successfully from this course, you will have gained an array of transferable skills including in:

* project planning and development 

* competitive market analysis

* online brand strategy

* content production for social media

* management frameworks and methods.

It is ideal for those who wish to follow a career as a:

* communications/brand manager

* digital advertising/content/creative project manager

* digital media entrepreneur/manager/product manager

* digital project manager

* social media marketing/product manager

* web content strategist.