Business and Marketing BA (Hons)

The rules of business are fast-changing. Business leaders must learn to adapt, be resilient and make difficult decisions.

The best business minds know how to communicate their value. This degree offers you the chance to understand the role businesses play in society, how they develop and grow their brand identity, and build marketing solutions to reach new customers.

Led by academics with subject expertise, and industry practitioners with knowledge of contemporary business practices, you’ll grow your understanding through meaningful teaching experiences, field trips and placements.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum. We work with our advisory board, which is made up of industry professionals, to make sure we are designing our courses with the latest skills and knowledge valued by employers.

Key features


* Through strong industry links and real-world applications and simulations, you will graduate with the skills required to lead, innovate and excel in the world of business. Recent graduates are working for local and national companies including Goodyear Dunlop, spottydog communications, Enterprise Holdings, Puma, Nissan, Dunelm and Vauxhall.


* You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.


* DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.


* Students have secured year-long placements in companies such as Walt Disney, HP, The Met Office, Volkswagen Financial Services, TK Maxx plus many more.

At DMU, the focus is on your future - with work experience opportunities on every course, an employability-boosting careers award, and industry-led course content, you'll be well prepared to start your career.

You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.

DMU is one of only a few universities where you’ll benefit from modular, block teaching where you’ll study one subject at a time for deeper learning and better results.

Situated in the heart of Leicester, a vibrant student-friendly city, the campus is just a short walk from everything the city has to offer. Its central location means you can hop on a train and be in cities like London, Birmingham and Nottingham in around an hour or less.