Artificial Intelligence for Creative Practice MA

Exploring the intersection of technology, culture and human imagination.

This master's programme explores how artificial intelligence can extend and reshape human creativity, in sustainable and ethical ways, through the lens of Falmouth University's 120-year creative legacy.

Designed to support a wide range of creative and technical backgrounds, this master's degree examines how artificial intelligence can be brought into work across image, sound, moving image, text and interactive media, opening up new and meaningful creative experiences.

As a student, you will investigate the relationship between emerging technology and aesthetics, considering how form and expression evolve in a digitally mediated world. Central themes include the ethical, environmental, economic and social impacts of AI; questions of intellectual property in new creative contexts; and the aesthetic and epistemological implications of practices which embrace and question these new systems, tools and platforms.

Guided by research-active staff, this course offers an individually tailored, research-led learning experience, culminating in a Major Project that realises your own aesthetic and conceptual vision. Through experimentation and critical inquiry, you'll develop the insight and confidence to question, create and lead within the evolving field of creative technologies.

Graduates emerge prepared to shape the future of digital creativity: whether as researchers, artists, designers or strategists exploring the intersection of technology, culture and human imagination. 

Why study this course at Falmouth?

Delivered in a cultural and natural setting like no other, this programme has been developed in partnership with faculty, researchers and industry collaborators: from those with expertise in emerging technology, as well as those from traditional creative arts disciplines.

The course is focused on understanding and interrogating the use of technology in creative practice: the applications of technology – including AI and automation – are examined critically against central themes of environment, sustainable practice and societal benefit.