Marketing and Consumer Behaviour MSc

**The MSc Marketing & Consumer Behaviour will equip you with a comprehensive grounding in approaches to understanding consumer preferences, judgements and decision-making.**<br/><br/><br/>- Youll learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.<br/><br/><br/>- We will enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in todays competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in todays competitive job market.<br/><br/><br/>- You will develop the skills necessary to conduct independent research and to understand:<br/><br/><br/>the psychological and cultural processes underlying consumer behaviour<br/>the psychology of consumer preferences and choices<br/>psychological theories of attitude change, persuasion, and influence<br/>the psychology and strategy of branding<br/>how to create and sustain customer experience<br/>behavioural economics (including the psychology of pricing)<br/>the psychological impact of various types of media and advertising