Business Management with Analytics BA (Hons)

Gain the vital data and digital skills the evolving business world is demanding. Our Business Management with Analytics BSc aims to scale-up your data literacy and business intelligence so you can establish an exciting career in the fast-developing field of data analytics.

Why choose this course?
• Gain experience in using industry standard software such as Tableau and SQL



• Option to undertake a work placement or entrepreneurship year



• Study alongside innovative companies in Keele Business School



• Future-proof your career with the data and digital skills needed in the changing work environment



• Gain a competitive edge with our Professional and Academic Development Programme



We live in a data-driven world, and acquiring the skills and knowledge to interpret that data is crucial for businesses to make informed decisions. Here at Keele, our Business Management with Analytics BSc programme aims to support you in working towards an exciting future in this dynamic sector.

You will gain key business management knowledge, covering areas such as business operations, strategy, leadership, marketing and human resource management. Your experience with business analytics will be developed by focusing on data visualisation, advanced analytics, business intelligence and programming for business analytics. We will also help you develop essential skills in data analysis and interpretation, statistical modelling and forecasting, and programming for data manipulation and analysis.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Career focused courses, a vibrant student community and a beautiful 600-acre campus – this is Keele.

Whether you’re a passionate natural scientist, or eager to explore law, business, humanities or social sciences, our innovative courses are designed with your future in mind. Many of our courses offer a placement opportunity – just one of our initiatives that prepare you for real-world success.

Recognised for outstanding student experience and teaching quality, we were ranked a Top 10 UK university for student satisfaction across 15 subjects (National Student Survey 2025, broad-based English universities) and achieved Double Gold in the Teaching Excellence Framework (2017 and 2023).

Located in the Staffordshire countryside, but within easy reach of a bustling town, vibrant city and our noisy neighbours of Manchester and Birmingham, Keele truly offers the best of both worlds: a close-knit campus community and an exciting local area to explore.

We’d love to see you on campus soon.