Digital Marketing MSc

Build your expertise as a digital marketing professional, forging meaningful connections, crafting compelling narratives, and designing impactful strategies. Creativity and innovation in marketing are continually being transformed by advancements in digital technologies, offering new ways to engage global audiences. Explore specialist areas including emerging trends such as artificial intelligence and effective content strategies while mastering the tools to stay ahead in this ever-evolving industry. Enhance your practical skills through collaboration with organisations, equipping yourself with the knowledge and experience to unlock exciting career opportunities.

Why choose this course?
• Taught by leading experts in marketing, branding and strategic management, whose specialist knowledge spans topics such as digital marketing, consumer behaviour, branding and nostalgia marketing



• Professional development and practical industry engagement opportunities



• Fully integrates sustainability and ethical business practices



• Designed for individuals from diverse academic and professional background, including those new to the field of digital marketing



• Expand your professional network at the university’s Grand Challenge lecture series, where key speakers provide fresh perspectives on the political, ethical and intellectual problems we face as a world today



Advancing your digital marketing career in today’s fast-moving global landscape requires creativity, leadership and analytical skills. The aim of our Digital Marketing MSc is to equip you with the skills needed to meet the growing demand for digital marketing professionals across various industries, preparing you for diverse roles such as digital marketing manager, content strategist, or conversion rate manager.

Consumer behaviour is examined in depth, including the psychological, social, and ethical influences that influence consumer decisions. You’ll master data collection and analysis techniques, enabling you to generate valuable consumer insights. The programme also focuses on the potential of digital tools and channels, keeping you informed about the latest industry trends, and digital marketing essentials such as building hands-on skills in creating and managing integrated marketing campaigns, and analysing performance metrics. You’ll also expand your knowledge of the digital customer journey, exploring areas like user experience (UX) design, learn to map customer journeys, touchpoints, and design personalised, impactful content strategies.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.