Fashion Marketing and Management MA

Why study this course?

Study in one of the most talked-about cities for fashion, learning about current and future trends, fast fashion, sustainability, counterfeiting and consumption. But with a business focus.

You’ll explore fashion from a business perspective and learn how to make strategic decisions to meet marketing goals.

More about this course

London is one of the world’s global hubs for fashion. The city has its own fashion week, is home to hundreds of designers, the UK’s fashion magazines and world-renowned fashion schools. It’s one of the best places to study and immerse yourself in fashion.

This Fashion Marketing and Management master’s degree will investigate consumer behaviour, consumption, ethics in fashion and sustainability, among other trending topics.

You’ll be taught about marketing theory and practice, learning about marketing tools such as social and digital advertising, Artificial Intelligence (AI), omni-channel communication, content marketing and multi-sensory marketing.

Our lecturers bring the workplace to the classroom, teaching you the academic fundamentals as well as real life skills through key models, concepts and tools.

We’ve designed this course to give graduates a broad understanding of the latest developments, contemporary issues and industry trends.

This course is suitable if you’re looking to start out in the fashion business, or if you’re already in the industry and looking to progress into senior roles. At London Met, we place a huge emphasis on applying theory to practical scenarios and giving you the skills you need to succeed in the working world.

It’s also possible for you to study a postgraduate diploma (PG Dip) or postgraduate certificate (PG Cert) version of this course. These qualifications don't hold the same academic weighting as a master’s degree, but can be looked at as more of a CPD style qualification for people already working in the fashion marketing industry. If you’d like to know more about the PG Dip or PG Cert versions of this course, please scroll to the ‘Other qualifications’ section of this page.

Assessment

You’ll be assessed through a variety of methods including coursework, reports, essays, case studies, examinations, presentations, portfolios, proposals and a business consultancy project.