Business and Marketing BA

Have your sights set on a graduate training scheme? Or looking to enter the world of marketing?
With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.

During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing,relationship marketing, content marketing, buyer behaviour and customer experience.

How does this course enhance my employability?
Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.
You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications.
It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School.

Joining the Northumbria means joining a business-focused, professional university with a global reputation for academic excellence. Northumbria are currently ranked Gold for student outcomes and Silver for overall teaching excellence (Teaching Excellence Framework 2023).

Located in Newcastle, Northumbria University is home to an enormous student population of 31,170, and consequently, some of the best nightlife scenes in the country! Newcastle also has one of the lowest costs of living in the country (We Buy Any Home, 2024), so you don't have to break the bank to have fun either!

There's truly something for everyone at Northumbria! You can make use of the fantastic facilities including the £30 million flagship Sports Central. And if exploring is more your thing? You're never far from beaches, stunning countryside and local history.

Find out more about Northumbria and get in touch today!