Marketing and Brand Management MSc

On this MSc Marketing and Brand Management course, you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries.<br/><br/>You will develop a strong foundation in various areas of marketing theory and practice. With a particular perspective on brand management, you will learn how to ‘market’ through the use of various marketing communication channels. This includes traditional as well as digital channels such as <br/><br/><br/>• Instagram<br/><br/><br/><br/>• TikTok<br/><br/><br/><br/>• YouTube <br/><br/><br/><br/>- or LinkedIn.<br/><br/><br/>You will learn about digital marketing, advertising, public relations and influencer marketing by working with real-life client organisations.<br/><br/>The course prepares you to work for organisations such as branding and advertising agencies or marketing, brand management and communications departments within an organisation.<br/><br/>There is a work placement option for those who start the course in September or January. This consists of a years paid supervised work experience in a marketing role. This can prepare you for your future career in marketing.